The pattern is similar for Instagram: 73% of 18- to 29-year-old Instagram users say they visit the site every day, with roughly half (53%) reporting they do so several times per day. Family & Relationships Economy & Work Science Internet & Technology News Habits & Media Methodological Research Full topic list. What are the demographics of social media? Scrolling through our social media feeds feels like a harmless part of our daily lives. Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. State of play social media usage. Incidentally, they also rank among the, Fastest-Growing Social Media Platforms in the US. 18.1% of people between the ages of 18-24 use Facebook. The way we've used social media has affected the mental health of many in our age range, but the way we use social media can actually improve mental health without having to stay off of social media. During the COVID-19 pandemic, children and teens used social media to fill the void of social interaction when they couldn't see their friends. WhatsApp is the favorite social media network of 31.1% of internet users in Singapore. The third-largest age group using social media in the US is adults between 50 and 64, at 73%. They stand in stark contrast to those of older age groups. And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019, when the Center last polled on this topic via a phone survey. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). 49% of people of this generation are on YouTube. 61% of Instagram users use the app every day. 60% of Snapchat users visit daily. This is followed by Instagram, which is used by 71% of them. Even amongst the older generations, the use of YouTube is insane. Facebook ranks third, with 70%, ahead of Snapchat, with 65%. 73% said they used at least one social media site. The data also reveals some interesting insights about millennials (aged 20-35). A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Where To Find Us 4550 Montgomery Avenue Bethesda, Maryland, 20814 (240) 482-8260 Misuzulu kaZwelithini officially crowned as Zulu king. Social Media Demographic Usage By Age Range. When identifying the most common ways Millennials use social media, the survey found that: : 61% use social to communicate with family, friends and acquaintances. Here's the breakdown by age for American adults in 2021, based on data from Pew Research Center. Some 88% of 18- to 29-year-olds indicate that they use any form of social media. General social media stats Number of social media users has increased by 5.9% to 18 million this year Mobile social media users meanwhile have increased by 6.7% to 16 million The average daily time spent on social media per user is currently 1 hour and 31 minutes 96% of users visited or used a social network or messaging service in the past month KEY STAT: Facebook will maintain the top position for social media usage in Canada, with 21.1 million monthly users this year. Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort ages 18 to 24 being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%).1 These shares stand in stark contrast to those in older age groups. Reddit is visited by 57% of its users every day, even if only 9% of people use it. The video streaming website is the most popular social media with every single age group. YouTube is the most popular social media with this generation, 85% of people from this age group claim that they use YouTube. Social media has also given young people a platform to share their thoughts and feelings with a wide audience. It also helps to know just what networks these different age groups are active on. Even now, among Americans 12-34 years old, Facebook usage declined from 79% of that group in 2017 to 57% today. https://sproutsocial.com/insights/new-social-media-demographics/, https://influencermarketinghub.com/tiktok-stats/. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. All reports and blog posts related to social media. Facebook is the next most popular social media of this age group, being used by 34% of people, other than YouTube and Facebook, social media usage among this age group is very low, only 8% use Instagram, 15% use Pinterest, 7% use Twitter, 1% use Reddit, 4% are on TikTok and 3% are on SnapChat. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. In every age group and on every social media platform, the number of active female users outnumbers their male counterparts, and when it comes to work-related social media usage, male users outnumber female users in all age categories. According to social media ex. 81% said they used at least one social media site. The 2016 bulletin, published on 4th August 2016, reported that 23% of adults in Great Britain aged 65 and over, had used the internet for social networking, in the 3 months prior to being interviewed for the survey. % of U.S. adults in each demographic group who say they ever use . 45% said they used at least one social media site. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Other than LinkedIn, people aged 18-29 are the biggest users of every other social media. Recent statistics on social media usage by age show that nearly all (95%) of US adults aged 18 to 29 use the video-sharing platform YouTube. No report of the Pew Research Center was affected by this change. The one social media they do use however, is to no ones surprise, the most popular social media; YouTube. Midterm Voting Intentions Are Divided, Economic Gloom Persists, Turnout in U.S. has soared in recent elections but by some measures still trails that of many other countries. Here are thequestions usedfor this report, along with responses, anditsmethodology. Most students also find it helpful for expresstheir feelings and thoughts. It is a subsidiary of The Pew Charitable Trusts. Influencers can provide company and comfort. 2.9% of people between the ages of 13-17 use Facebook. (+1) 202-419-4300 | Main Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so a difference of 63 percentage points. This has led to a more open and honest dialogue about . Facebook ranks third, with 70%, ahead of Snapchat, with 65%. Facebooks growth has leveled off over the last five years, but it remains one of the most widely used social media sites among adults in the United States: 69% of adults today say they ever use the site, equaling the share who said this two years prior. The Use of Social Media by College Students in the United States. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok. Due to a limited sample size, figures for those ages 25 to 29 cannot be reported on separately. (+1) 202-857-8562 | Fax This represents a broader trend that extends beyond the past two years in which the rapid adoption of most of these sites and apps seen in the last decade has slowed. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. 52.3% of social media results come from millennials. This subset of Facebook users makes up 34.7% of the island's total. We can limit our social media use by exercising, starting habits to build healthy sleep patterns, doing an outdoor activity of our interest . Pew Research Center does not take policy positions. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. 35% use Pinterest, 26% use Twitter, 14% of this age group are on Reddit, 27% are on LinkedIn, 20% use SnapChat and 30.3% are on TikTok. . The biggest social media user group is between the age group of 12 and 15 years. . An inquiry about social media usage by college students in the United States found that a majority of them use it for various reasons, including communicating with friends and family, researching for classes, and staying connected to loved ones. To better understand Americans use of social media, online platforms and messaging apps, Pew Research Center surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. Given the increasing number of social media users year after year, theres no question that it should form part of every businesss growth strategy. This graph shows the stats of social media in Germany based on over 5 billion monthly page views. Regions & Countries Asia & the Pacific Europe & Russia Latin America Middle East & North Africa North America Sub-Saharan Africa Multiple Regions / Worldwide. Facebook is again second with 77% and Instagram usage is at 47% for this age group. For many users, social media is part of their daily routine. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Visit Pew Research Center to read the data in full. This demonstrates the ease with which mobile phones may be used to access social media. Age: The 25-34-year-old demographic is the largest, taking about 31.5% of all Facebook users. Singapore Social Media Statistics By Age The majority of Facebook users in Singapore are between the ages of 25 and 34, according to surveys done for the year 2020. The average UK user spends 110 minutes on social media per day. This is the most active age group when it comes to social media usage. Snapchat usage decreased from a previously stable 62% to 55%. This is followed by Instagram, which is used by 71% of them. Social Media Usage By Age. Between 2021 and 2022, the population of the United Kingdom rose by 306,000 (+0.4%). Brazil's most active market is between 18-44 with a preference for the same three platforms as Colombians. (This was the first year the Center asked about TikTok via a phone poll and the first time it has surveyed about Nextdoor.). Even as other platforms do not nearly match the overall reach of YouTube or Facebook, there are certain sites or apps, most notably Instagram, Snapchat and TikTok, that have an especially strong following among young adults. In other words, just one in 10 US adults between the ages of 18 and 29 did not use social media. 74% of US adults who use Facebook say they visit the site at least once a day, while 51% say they visit multiple times a day (eMarketer, 2019). studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. It is a subsidiary of The Pew Charitable Trusts. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Royal succession in the age of social media. When it comes to the other platforms in the survey, 40% of adults say they ever use Instagram and about three-in-ten report using Pinterest or LinkedIn. 83% of people born between 1971 and 1957 are YouTube users. According to 2019 research (Hootsuite/We Are Social), 3.6 million Kiwis are active social media users and they spend an average of 1 hour and 53 minutes on social media networks each day. Follow these links for more in-depth analysis of the impact of social media on American life. Once again the most popular social media; YouTube is at the top of this generations usage list. If you would like to talk about marketing consultation, support, or general business refinement then please drop us a message below, We'd LOVE to hear from you. Subject to all federal, state and local laws, regulations, and ordinances. Beyond the general question of overall social media use, the survey also covers use of individual sites and apps. Facebook Instagram LinkedIn Twitter Pinterest Snapchat YouTube WhatsApp Reddit TikTok Nextdoor % of U.S. adults in each demographic group who say they ever use 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. For the older generations Facebook usage has pretty much remained constant as they are not interested in the new socials. Sweepstakes begins on Thursday, November 10th, 2022 at 12:00 p.m. Eastern Time ("ET") and ends on Saturday, November 12th, 2022 . 13 charts Reliable data in simple displays for presentations and quick decision making. (+1) 202-419-4300 | Main YouTube is used daily by 54% if its users, with 36% saying they visit the site several times a day. Ubiquitous and easy to use, social media platforms have changed the way we communicate, make new friends or maintain old friendships. No social media out of the newer ones other than Pinterest have a usage rate that goes into the double digits. Facebook can lay claim to the highest proportion of users browsing for news - 45%. 13-17 (born 2008 - 2004) YouTube is the most popular social media with this generation, 85% of people from this age group claim that they use YouTube. But is it actually as harmless at seems? Menu. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . They stand in stark contrast to those of older age groups. (These figures are statistically unchanged from those reported in the Centers 2019 survey about social media use.). One-quarter say they use Snapchat, and similar shares report being users of Twitter or WhatsApp. According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. Pew Research Center does not take policy positions. Public perceptions of age verification for limiting access to pornography; The online safety of health, education and law enforcement workers; . New Zulu king Misuzulu's strategy for ensuring the relevance of his monarchy copies from the Windsors in Britain: use the media. (+1) 202-419-4372 | Media Inquiries. Additionally, a vast majority of adults under the age of 65 say they use YouTube. Take your email marketing to the next level. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%). This age group takes the drop of newer media usage even further, barely using anything that isnt YouTube or Facebook. The data analyzing social media usage by age also shows that the second-largest age group active on social sites is 30 to 49. Social media use by age . The next step in creating an effective social media strategy is to build your social media capital, or the, "social resources in an organization's social media network that can be accumulated, mobilized, and expended to achieve organizational outcomes," according to an article by Guo and Saxton. If you would like to learn more about social media usage and how to utilize it in your marketing campaign; https://www.oberlo.co.uk/blog/reddit-statistics#:~:text=Statistics%20show%20that%2014%20percent,among%20US%20adults%20above%2065, https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/#:~:text=Additionally%2C%20a%20vast%20majority%20of,among%20those%2065%20and%20older, Big Steps Attraction Marketing vs Interruptive Marketing, Big Steps: Reactive Marketing What is it and why you should be doing it. Usage: During the COVID-19 pandemic Amount of usage by minors. . The TikTok stats in particular may surprise you. These age differences generally extend to use of specific platforms, with younger Americans being more likely than their older counterparts to use these sites though the gaps between younger and older Americans vary across platforms. Social Media Usage Statistics in 2021. Pew Research Center does not take policy positions. 28.4% of social media conversations are from Gen Z and 15.1% from those aged 35-44. White and Black adults include those who report being only one race and are not Hispanic. As we look ahead to 2022, let's dive into how social media usage has changed since the previous years. 13 expert perspectives When it comes to social networking sites, about 50 percent of these young users are on Instagram. Its no wonder that YouTube is the 2nd most popular website. Read our research on: Election 2022 | Economy | Abortion | Russia | COVID-19. Indians above 40 years of age take up the smallest share of social media use. Before 2020, a lack of new social networks suggested that social media usage wasn't growing even among young people. It is a subsidiary of The Pew Charitable Trusts. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. The only other social media with a usage rate of over 50% for this generation is unsurprisingly Facebook being at 51%, 23% are on Instagram, 27% use Pinterest, 17% are Twitter users, 6% are Reddit users, 14% are TikTok users and 9% are on SnapChat. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively, reporting ever using these sites. On average, 50% of Singaporeans that use social media are female and 50% are male across all platforms. Lagging behind in social media use is Europe with the highest on the list being Portugal at . By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. The next most popular social media for this age group is Instagram, with a usage rate of 72%, 69% use SnapChat, 51% are on Facebook, 32% use Twitter and 7% are on Reddit. Press Releases; FAQ; About; Feedback; Statcounter Global Stats. +44 (0)1273 569108. However, as time goes on even with this age group, Facebook is slowly losing popularity to other social media sites.
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