How Different Generations Use Social Mediaand Do Not Sell or Share My Personal Information, Despite ongoing controversies, adpocalypses and emerging competition, Facebook.
Social media usage statistics in 2022 - Blog One app, however, is rapidly increasing in popularityTiktokand some marketers have already integrated it into their social media management software for easier content planning. Retrieved from, Schomer (2020). Singapore's population increased by 2.41% between January 2020 (5.80 million) and August 2022. Among US adults who say they use Facebook, 70% say they access the platform daily, 17% access it weekly, and 12% access it less frequently (Pew Research, 2021).
Social Media Statistics (How Many People Use Social Media?) Get social media resources and tips in your inbox weekly. Retrieved from, Kemp (2020). 1998: Open Diary established the first social blogging network, pioneering the reader comment and friend-only content. Retrieved from, Schwab (2019). YouTube tops the 2022 teen online landscape among the platforms covered in the Center's new survey, as it is used by 95% of teens. Proprietary data and over 3,000 third-party sources about the most important topics. Where To Find Us 4550 Montgomery Avenue Bethesda, Maryland, 20814 (240) 482-8260 As of April 2021, internet users in the Philippines spend the most time on social media with a daily average of 4 hours and 5 minutes. Top 10 Social Media Statistics UK in 2022 There are 53 million active social media users in the UK, which is 77.9% of the UK population. We see that over the past five years, the time spent on Facebook has decreased from 38 to 33 minutes per day. It records a 332.99% growth from the 0.97 billion users in 2010. The average time spent per day on Instagram is 29 minutes (eMarketer, 2021). There are 49.24 million active users in total. We need data-driven social media strategies. Age: The largest age group is between the ages of 18 and 29 (42%). This was my detailed take on social media statistics as of 2022. Void where prohibited by law. Twitter has 86% brand awareness in the US, followed by Snapchat (84%), Pinterest (79%), and Reddit (68%). Who are these users? 27 Facebook Messenger Statistics That Will Change the Way You Think About Marketing. Required fields are marked *.
Only 8% say they open it several times a day and 7% say they use it once a week (Influencer Marketing Hub-Pinterest, 2021). Contact Sales: Phone 1-800-405-0844 46.7% of all active mobile internet users log on to YouTube monthly (Backlinko, 2021). In another survey of social media users, 72% of respondents believed their consumption of social media increased. It is estimated that mobile will produce $384.90 billion in total ad spending by 2027 In the Social Media Advertising market. active users on a daily basis. The average session duration on Tiktok is 3 minutes 32 seconds with 8 pages viewed per visit (Similarweb-Tiktok, 2021). This indicates that the reach is fast expanding. The average daily time spent on Twitter is 31 minutes (eMarketer, 2021). 50.64% of US Tik Tok users access the platform daily. This is when the platform developed further. That's a 4.6% increase on 12 months before. Your email address will not be published. But is it actually as harmless at seems? Social media statistics (top picks) There are 4.62 billion social media users around the world (10.1% more than last year). AvidXchange Pricing Packages: Whats Included in Its Quote-Based Plan? A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Worried about the health of a network? By continent, South America spends the longest time on social media at 3 hours 24 minutes. | Let's start with which platforms are most beloved by older adults. However, the median age of starting to use social media was 14 years old. Instagram has quite an even gender split with 49.3% female and 50.7% male users. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Some are common across the population. Retrieved from, Iqbal (2021). Royal succession in the age of social media. 5 billion people are using the internet. Here is a table showing the gender split of top social media platforms: Sources: Statista, Demandsage, Growth Devil. Retrieved from, Flynn (2019). When it comes down to countries, UAE leads the way with a social media penetration rate of 106.1%. Social media favourites by age and gender. Youtube (2.56 billion MAUs) and Whatsapp (2 billion MAUs) make up the top 3. Social Media Usage Statistics per Network, Facebook and YouTube are still global leaders, WhatsApp is the most popular mobile messaging app, 68 Social Media Usage Statistics for 2022: Time Spent & Impact on Health. His advice to vendors and users alike? Here is a table showing the age distribution of Social Media users in the US: Source: Statista, Pew Research, Backlinko.
Social Media Users How Many People Use Social Media In 2022 As of April 2022, there are 5.32 billion unique mobile phone users in the world. Reliable data in simple displays for presentations and quick decision making. How should marketers adapt their social media strategy to maximize engagement with US social media users. We assume that, as global access to the internet increases and new platforms emerge in the future, more people will be interacting online and on social media. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. Among US WhatsApp users, 50% say they access the instant messaging app daily, 78% say they use it weekly, and 91% say they use it monthly (AudienceProject, 2020). News Corporation pays $580 million for Myspace.. These technologies are being widely and quickly adopted, redefining how we coordinate to demands, locate partners, and obtain new information. Though our article will certainly not get into the discussion of how much is too much when it comes to social media use, we hope it can be a starting point for readers to research and learn more about the topic. When a plethora of opinions are voiced on social media it This post addresses these and other essential queries to help you comprehend how social media is used globally. Follow us to stay in the loop on all the latest social media news. Young people 8 to 17 years (kids 8 to 12 years, teens 13 to 17 years) The top five social media services used:
Not only this, we have separated those by social media channels to make it as easy as possible.
Singapore Social Media Statistics 2022 | Most Popular Platforms Retrieved from, He (2019). 2017: ByteDance acquires Musical.ly for $1 billion. Gender: 38% of the users are female, while 61.6% are male. Twitters status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions, but advertising is still tricky. One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platforms highly-educated and high-earning base. Brent Barnhart. How are we spending our most valuable life currency on social sites and applications and how does our usage impact our lives? Do you know which networks are most important to your target audience? Interactive projections with 10k+ metrics on market trends, & consumer behavior. It is home to over 302 million social media users at a social networking.
68 Social Media Usage Statistics for 2022: Time Spent & Impact on 98% of UK users use social media on their mobile devices. Report . Interesting crowd! So the question remains. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Active users: Approximately 810 million people use the platform every month. In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). Big changes are coming to social media.
Sweepstakes Rules | French's Snapchat Business. Here is a table showing the biggest social media platform in the world as of 2022 in terms of MAUs: As per Backlinko, the average number of social media accounts held by a millennial or Gen Z user around the world is 8.5. A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. However, it is in the continent of South America where people spend the longest hours on social media. Windows Messenger is now available and included with Windows XP. For example, social media penetration is highest in Northern and Western Europe, both at 79%. Social . In the United Kingdom, 80% of all males and 84% of all females have a social media account.
US Social Media Usage 2022 - Insider Intelligence Age: 25-34 years (31.2%); and between 18 and 24 years (31%). 1999: YouthStream Media Networks pays $125 million for acquiring SixDegrees.com. Facebooks first-ever decline in total US users shook Metabut Instagrams gains will help deflect the blow. 63% of Instagram users access the app at least once per day, and 42% check it multiple times within the same day (Pew Research, 2021). 2004: Facebook, the worlds most popular social networking service today, is launched.
Social Media Usage by Age - IQ Software Services Global internet users now spend 145 minutes or 2 hours and 41 minutes per day on a variety of social media platforms. 82.7% of the Australian population have active social media accounts. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the "Who uses social media" chart. Test our TikTok integration in a free trial today.
Gender: 48.4% of the population is female and 51.8% is male (no data on other genders). They stand in stark contrast to those of older age groups. The average Instagram user posts once a day (Datareportal, 2020). members log in at least once a week; 22% use the site every single day. Daily Usage: About 63% of LinkedIn members log in at least once a week; 22% use the site every single day. (31.2%); and between 18 and 24 years (31%). Retrieved from, Instagram (n.d.). Average time spent daily on social media. And Twitter is eyeing an uncertain future. TikToks popularity and growth are unprecedented (~10x more users since our last social media demographics breakdown). The average daily time spent on Tiktok is 32 minutes (eMarketer, 2021). Its a valuable resource for B2B marketers. The average UK user spends 110 minutes on social media per day. Its estimated that an individual will spend 6 years and 8 months of their lifetime on social media (Broadband Search, 2020).
Social Media Statistics for 2022 // Facts & Figures In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Instagram is becoming an e-commerce powerhouse due to the addition of new Shopping capabilities like Drops. Only 5% see it as having a positive impact (APA, 2019).
Teens, Social Media and Technology 2022 | Pew Research Center Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2022. Privacy Gender: 54% males and 46% females. Digital 2021: Global digital overview. Sweepstakes begins on Thursday, November 10th, 2022 at 12:00 p.m. Eastern Time ("ET") and ends on Saturday, November 12th, 2022 . YouTube Revenue and Usage Statistics (2020). Social media nowadays is an ever-changing environment. Well, folks, you are in luck! Social media usage statistics by age: what platforms do older adults use? In February 2022, 21.45 million Australians, were active users of social media, i.e. The average person uses 7.5 social media platforms and spends 2 hours 27 . Usage: During the COVID-19 pandemic Amount of usage by minors. Roughly 82% of Americans between 18 and 49 years old use at least one social media site. Social media is used by 85% of the world's 5.27 billion mobile phone users. 20.5% added 30 minutes to 1 hour on their usage and 20% added 2 to 3 hours. Retrieved from, Slefo (2020). Read More. There were 191.4 million social media users in Indonesia in January 2022.. LinkedIns demographic of high-earning B2B professionals makes the network a goldmine for advertising. Retrieved from, AudienceProject (2020). Based on current social media usage statistics, we spend more than a couple of hours a day on social media. Keep it clean. State of play social media usage. Retrieved from, Dean-Whatsapp (2021). .
Social Media Usage Statistics by Age | Oberlo There are 7.9 billion people on the globe, and at least 4.9 billion of them are online, which are enormous numbers. With the staggering number of social media users, one might ask, just how much of our time goes to social media? Retrieved from, Auxier (2020). Facebook.com is the website with the highest share of visits in the US. 200 million Instagram users visit at least one business profile daily (Instagram, n.d.). 78% of social media users in the US Adults use Facebook regularly. KEY STAT: Daily user time on TikTok and YouTube will reach nearly 46 minutes per day this year, driven by video viewing. 38% of American adults see social media usage as harmful to mental health. Marketers will need to factor in these developments to reach social media users in 2022. Lets see the statistics for 2022. Among adolescents, using social media for more than 30 minutes a day was linked to increased mental health risks (JAMA Network, 2019). Predictions based on Facebooks 2022 demographics: Its hard to argue with the fact that Facebook is still one of the most popular social media networks out there. YouTubes ad income grew by 43% year-over-year. It is, however, clear that Facebook ads are an essential part of any marketing strategy. Age: 1535-year-olds. Worried that a network might be dying?. The platform has quietly doubled their user base to 2 billion within three years, a staggering stat that proves Instagrams staying power. Following last years social media demographic data, younger consumers continue to flock to TikTok and Snapchat versus Facebook and Instagram. Pinterest's social media demographic data is unique as their users are almost evenly split age-wise 18-29 (32%), 30-49 (34%) and the largest demo is 50-64 (38%). Social media penetration in the UK is 66%, while internet penetration in the UK is 94.9%. All reports and blog posts related to social media. When broken down by generation, 73% of millennials agreed with this correlation compared to 62% of baby boomers (APA, 2019). YouTube is the most used social media platform in Singapore with a penetration rate of 88.7% and 5.08 million active users as of early 2022 WhatsApp is the favorite social media network of 31.1% of internet users in Singapore On average, 50% of Singaporeans that use social media are female and 50% are male across all platforms Myspace relaunches with a redesigned website and a mobile app. Create drafts, share and schedule great quality content for your social media profiles, Create and manage your paid ads, and promote organic posts to keep your brands presence out there, Respond to incoming messages and deliver timely replies. With 2.9 billion members, Facebook is the most popular social networking site in the world. The risk went up to 78% for those who spent 6 or more hours on these platforms (JAMA Network, 2019). Timeline of Social Media (1973-2022) Year Platform Developer/Founder 1973 Talkomatic: Dave Wooly, Douglas Brown . 73% said they used at least one social media site. WhatsApp is the most popular social networking platform in KSA, with 30.67 million users. Time Inc. buys Myspace and its parent company. Find out why TikTok has become so popular. Facebook is the most popular social media platform in the US, with 74.2% of adults using it. The rise of social media is an astonishing example of how rapidly and dramatically behavioral patterns can change: something that is now part of the daily lives of more than 50% of the worlds population was inconceivable less than a generation ago. Keep in mind that this data is based on the general behaviours of millions of users. Copyright 2022 Sprout Social, Inc. All Rights Reserved. There are 4.6 billion social media users in the world as of 2022. Yahoo! Other than LinkedIn, people aged 18-29 are the biggest users of every other social media. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so - a difference of 63 percentage points. This is actually a slight dip from 2019, when social media usage among users of this age group peaked at 90%. 45% said they used at least one social media .
Young people and social media usage | eSafety Commissioner Retrieved from, Riehm, Feder, Tormohlen, et al (2019). Active users: 1 billion monthly users. Be nice. Twitter. Here is a table showing the top 20 countries with the Most Number of Social Media Users as of 2022: An interesting thing to note from the above table is that Nigeria will have a massive boost in the number of social media users by 2027. Retrieved from, Coombs (2020). Retrieved from, eMarketer (2020). Time spent on Tiktok by US users grew 375% year-over-year in 2020 (AdAge, 2020). To make things easier, we have created a table with nineteen different world regions and their share of social media users as of 2022: 54% of men and 46% of women make up the global social media users as of 2022. In terms of worldwide advertisement spending, the United States will generate the most revenue ($80,670 million) in 2022. And while you may think you know which networks matter most to your target audience, 2022s numbers might surprise you. Download the Sprout Social app for Android in the Google Play Store. With all the good things that come with social media, we must also be aware of the negative impact excessive use can have on our emotional and mental health.
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